Hey, I'm Josh Boesen, Owner of JAB Exteriors (& Co-Founder of RooferOps)…
We have a growth system that I personally developed & use in my own roofing business to this day that's allowed me to quadruple my revenue in about 17 months, while stashing away an additional 6 figures every year, into my retirement accounts.
My proven playbook for a highly profitable roofing business…
It will help you systemize and optimize your business from front to back, adding both financial, and operational clarity to your roofing business!
I talk to a ton of roofers who are stressed and struggling because:
  • they're completely wrapped up in administrative tasks. Paperwork, estimates, dealing with vendors, suppliers, payroll, managing team, etc.
  • they are their best sales rep, but you never actually sell because of the admin work
  • they're not marketers, so new jobs seem to trickle in randomly and slower than you'd like
  • they struggle to keep a reliable crew
  • they don't have a true business plan and not great at tracking or saving revenue
  • their lives literally revolve around roofing
Btw, I was there myself; I know first hand how it feels!
That "aha moment" that changed things for me:
  • Tons of missed family events… track meets, volleyball games, etc..
  • I didn't want to be grinding when I'm 80 years old. I want to actually retire one day
  • I had financial goals that I wanted to hit, so me and my family would be taken care of
A friendly reminder: starting a roofing company is about making profit without working 80 hours a week, OR, working until you're 80 years old.
We'll help you get there…stay with me here…!
So I created my own playbook which has helped me:
  • get out from under mountains of admin tasks
  • get in front of more homeowners myself and do the fun shit, which led to 10x sales and revenue
  • find and hire reliable, qualified crews
  • remove myself from operations (mostly)
  • scale my marketing with social media and paid ad strategies (this was huge)
  • work less hours while making way more money
  • save 5-figures on taxes while investing 6-figures into my retirement plan
Here's what the playbook includes:
1
Profit Tracking System
This is the super flexible CRM system that allows me to track the status and profit of each and every job, so nothing ever slips through the cracks, and I always know my numbers. This allows me to invest back into our marketing system without any regrets or uncertainty
2
Automated Estimate Booking
Our landing page + calendar combo is incredible (more below)! It pushes people to book their estimate themselves almost 60% of the time we get a lead. The other 40% book through our automated follow up sequences. Never lose a lead again!
3
Tax, Insurance & Financial Strategy
With the help of a few guys much smarter than me, I now have a completely bulletproof financial plan that allows me to maximize our cashflow for crew, equipment and supplies, stash a ton of cash away for an early retirement, and save tens of thousand of dollars on my taxes legally
4
Digital Marketing Flywheel System
When you know your numbers and can invest into your marketing, you'll have a never ending stream of leads and never have to second guess where your next job is coming from. I was lucky to find and hire one of the brightest performance marketers who helps me personally and our RooferOps clients!
See a quick overview of our system by Chris Langille, our in-house performance marketer:
Meet the RooferOps Team
We get the question all the time — "Josh, how are you different/better than XYZ marketing company?" And the answer is quite simple. The differentiating factor for us is our team. Our people, personality, and processes. The truth is, a lot of people can run marketing campaigns. But not everyone knows roofing, marketing, and financials like we do. Not everyone truly cares about your success and business like we do. We are a team of real people just like you, who wake up with ideas in the middle of the night, and who truly want to do right by our roofing clients each and every day we come to work.
Josh Boesen
Owner, JAB Exteriors Partner, RooferOps
Chris Langille
Lead Performance Marketer, Partner
Anthony Cucchi
Onboarding & Account Manager
Tony Kubicek
Financial & Accounting Advisor
By the way, this system isn't really for roofers who want to "stay small" but it will definitely work with small (or new) roofers…
Some roofers truly want to stay small and manage things themselves, and there's nothing wrong with that. I was there myself until I realized the goals I had for myself, my team, and my family.
This is really for roofers who want to scale, and see the bigger picture.
The $5M magic number
Every roofer should strive to hit $2,500,00 in revenue every year. Here's why:
At $5,000,000, you'll be in the highest tax bracket which is currently 37%, meaning your take-home revenue would be $3,150,000 unless you have a crafty CPA (more on this later).
Let's brake down how that $3.150M could be dispersed:
  • $250,000 owner take-home pay
  • $250,000 investment(s) contribution(s) (10.8% rate of return past 10 years)
  • $50,000/year marketing budget (important)
  • $120,000/year for your Sales Person
  • $120,000/year for your Operations + Admin person
  • $300,000/year for your Crew
  • $485,000/year for Business Expenses